Say what you will about the “Twilight” movies, but they’ve played an important role in proving the power of teen girls as a key audience who can support a franchise.

Say what you will about the “Twilight” movies, but they’ve played an important role in proving the power of teen girls as a key audience who can support a franchise. Traditionally, franchises had been aimed at males, but now there’s an abundance of YA novels being adapted for young females since teen girls are an influential group who, if marketed to in the right ways, can become loud and loyal fans. (The Wrap)