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When a Millennial purchases your product, you’re not just interacting with that particular consumer, but also their whole network or tribe.

Nov 06 2012

When a Millennial purchases your product, you’re not just interacting with that particular consumer, but also their whole network or tribe. Young people seek their peers’ opinions of a brand, share information about it on social media, and in turn, tell their friends about your brand. (RetailWire