ABC Family keeps tweens, teens, and twenty-somethings talking about its shows by creating conversations before, during, and after episodes, and having its stars engage closely with fans on social media.

ABC Family keeps tweens, teens, and twenty-somethings talking about its shows by creating conversations before, during, and after episodes, and having its stars engage closely with fans on social media. It’s built an “online army” of loyal fans who will do a lot for the brand in exchange for rewards, clues, and celebrity information. (Bloomberg)