NEW GEN Z 101: Unlock & Outlast Microtrends

Back-to-school shopping was strong this year according to the National Retail Federation as consumers are more confident and tweens and teens have large spending power.

Oct 18 2012

Back-to-school shopping was strong this year according to the National Retail Federation as consumers are more confident and tweens and teens have large spending power. There’s also signs for big holiday spending and adults with children plan to spend $598 on gifts this year. (WWD