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Target is putting QR codes on toys this holiday season to prevent shoppers from “showrooming,” where they browse items in-stores and then buy them online, often at Amazon.

Oct 03 2012

Target is putting QR codes on toys this holiday season to prevent shoppers from “showrooming,” where they browse items in-stores and then buy them online, often at Amazon. This is a growing trend in shopping, but Target hopes consumers will scan the toys, buy them on its site via their smartphones, and then have them shipped instead. (Mashable)