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Whoever said radio was dying, think again!

Oct 02 2012

Whoever said radio was dying, think again! Radio Disney has a huge following among kids and tweens and a strong digital strategy to remain relevant. The network has a multiplatform musical talent competition called “N.B.T. (Next Big Thing)” sponsored by Geico, MGA, and Invisalign Teen, as well as a concert tour for superfan tweens. (Adweek)