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Nearly 70% of high school students are turning to social media to research college options and 38% are using social media to help decide where to enroll, which suggests that teens want admissions to reach out to them in ways they feel comfortable and on platforms where they spend most of their time.

Nearly 70% of high school students are turning to social media to research college options and 38% are using social media to help decide where to enroll, which suggests that teens want admissions to reach out to them in ways they feel comfortable and on platforms where they spend most of their time. (MediaPost) 

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