Nintendo is after girl gamers for its new 3DS handheld campaign, which tells them to “Play As You Are” and features female celebrities playing games that represent their personalities and interests.

Nintendo is after girl gamers for its new 3DS handheld campaign, which tells them to “Play As You Are” and features female celebrities playing games that represent their personalities and interests. The campaign taps into the enormous potential of girl gamers who don’t want to be marketed to in stereotypical ways. (The Verge)