College students’ discretionary spending is up 40% this year and is now at $120 billion according to re:fuel’s College Explorer Survey.

College students’ discretionary spending is up 40% this year and is now at $120 billion according to re:fuel’s College Explorer Survey. Food comprises the biggest portion of their spending and apparel and personal care products have also seen a sharp increase. Moreover, their findings reinforce that the best way to reach this age group is by marketing on campus and building a connection with consumers. (MediaPost)