Many of Millennials’ favorite retailers including Macy’s, Nordstrom, Victoria’s Secret, and Sephora are considered the best digital brands according to L2 Think Tank’s Digital IQ Index with m-commerce playing a major role into these stores’ rankings. Mobile shopping is the fastest growing commerce channel in history and these stores are benefiting from customers' online engagement and interest in purchasing products on their phones. (L2ThinkTank)
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