Marketing to the unnamed generation that follows Millennials – often called Gen Z – will be an even bigger challenge as they’ve always had information easily accessible, they know and care about the world at a young age, and they’re growing up during a tough time.

Marketing to the unnamed generation that follows Millennials – often called Gen Z – will be an even bigger challenge as they’ve always had information easily accessible, they know and care about the world at a young age, and they’re growing up during a tough time. Brands will have to be extremely honest and authentic to capture their attention, as well as be willing to negotiate. (Fast Company)