Cats have been the talk of the web (more than usual) lately, since Maru, a famous feline on YouTube, is now appearing in Uniqlo’s ads and animal clinics are using Catroulette, a Chatroulette “nexting” model to increase interest in cat adaption.

Cats have been the talk of the web (more than usual) lately, since Maru, a famous feline on YouTube, is now appearing in Uniqlo’s ads and animal clinics are using Catroulette, a Chatroulette “nexting” model to increase interest in cat adaption. Users can skip through videos of cats to find the perfect one, playing off of the cultural obsession with cat videos. (Time) (PSFK)