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Gen Y is always online, yet when it comes to shopping, they prefer to go to physical stores to see products and get help.

Sep 05 2012

Gen Y is always online, yet when it comes to shopping, they prefer to go to physical stores to see products and get help. They like to do research online & certainly purchase items from the web, but shopping in person is their preferred method. Moreover, 40% say they prefer to buy local items, even if they’re more expensive. (Business News Daily)