NEW GEN Z 101: Unlock & Outlast Microtrends

Gen Y has grown up surrounded by advertisements, which has led to a culture of young people who are interested and passionate about the advertising industry.

Sep 05 2012

Gen Y has grown up surrounded by advertisements, which has led to a culture of young people who are interested and passionate about the advertising industry. They’ve joined ad clubs in school and appreciate the business for its ability to entertain and sell. (AdWeek)