M-commerce is important for all industries targeting Millennials, but in particular, the entertainment industry since nearly half of purchases on mobile devices are for movies, TV shows, music, and ebooks, and event tickets are also frequently purchased on this platform.

M-commerce is important for all industries targeting Millennials, but in particular, the entertainment industry since nearly half of purchases on mobile devices are for movies, TV shows, music, and ebooks, and event tickets are also frequently purchased on this platform. M-commerce features are increasingly being included in ads to target these digital natives. (MediaPost)