NEW GEN Z 101: Unlock & Outlast Microtrends

Department stores are going to be a go-to destination for BTS shopping with 60% of families planning to go there and catalogs are making a comeback with 15% planning to shop from one, but as to be expected, discount and big box stores will likely dominate among those doing school shopping.

Jul 30 2012

Department stores are going to be a go-to destination for BTS shopping with 60% of families planning to go there and catalogs are making a comeback with 15% planning to shop from one, but as to be expected, discount and big box stores will likely dominate among those doing school shopping. (MediaPost)