NEW GEN Z 101: Unlock & Outlast Microtrends

Superheroes are taking over college campuses through a new partnership with Russel Athletic and Marvel Comics.

Jul 13 2012

Superheroes are taking over college campuses through a new partnership with Russel Athletic and Marvel Comics. The apparel brand will sell t-shirts and hoodies with Marvel characters along with colleges' colors, mascots, and logos. (ESPN)