Simon & Schuster Children’s Publishing is tapping into youth's love of mobile with a new texting program for YA readers. Fans can text to win coffee dates with authors as well as other prizes to engage them in reading even more. (Mediabistro)
Jul 13 2012
Simon & Schuster Children’s Publishing is tapping into youth's love of mobile with a new texting program for YA readers. Fans can text to win coffee dates with authors as well as other prizes to engage them in reading even more. (Mediabistro)