Gen Y consumers have a hard time recalling brands because marketing messages vary across media channels. Young consumers engage with brands on a wide range of platforms, and the lack of a consistent message confuses them. (SmartCompany)
Jun 28 2012
Gen Y consumers have a hard time recalling brands because marketing messages vary across media channels. Young consumers engage with brands on a wide range of platforms, and the lack of a consistent message confuses them. (SmartCompany)