Bieber's first fragrance was a hit, even if the commercial was, well, terrible. His team got it right the second time around, though, with a brilliant fan-focused campaign that went viral in more ways than one. (Adweek)
Jun 27 2012
Bieber's first fragrance was a hit, even if the commercial was, well, terrible. His team got it right the second time around, though, with a brilliant fan-focused campaign that went viral in more ways than one. (Adweek)