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Tweens are an essential age group for marketers to tap in to, but to effectively reach them, brands must provide a personal connection with tweens where they get to voice their opinions and be engaged, not just advertised to.

Jun 25 2012

Tweens are an essential age group for marketers to tap in to, but to effectively reach them, brands must provide a personal connection with tweens where they get to voice their opinions and be engaged, not just advertised to. (Adweek)