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Brands are reaching tween gamers, a large and growing group, by placing their ads either before games or as advergames, where they know they’ll get this age group’s attention.

Brands are reaching tween gamers, a large and growing group, by placing their ads either before games or as advergames, where they know they'll get this age group's attention. As tweens turn away from TV, brands are looking to other media to connect with kids. (Adweek)

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