As youth seek to watch TV in alternate ways, networks are realizing the need the cater to this audience by making their content easily accessible, incorporating what viewers want into their programming, producing content based on popular exisiting media (ie.

As youth seek to watch TV in alternate ways, networks are realizing the need the cater to this audience by making their content easily accessible, incorporating what viewers want into their programming, producing content based on popular exisiting media (ie. YouTube stars and mobile games), and providing a conversation and additional info outside of shows. (LA Times)