Popular characters from apps are landing licensing deals, from Where’s My Water’s Swampy to the Angry Birds, and youth marketers are sure to notice the shorter-than-usual time span it has taken such digital characters to go from creation to toy, clothing, and room decor spin offs.

Popular characters from apps are landing licensing deals, from Where's My Water's Swampy to the Angry Birds, and youth marketers are sure to notice the shorter-than-usual time span it has taken such digital characters to go from creation to toy, clothing, and room decor spin offs. (Forbes)