Concerts are becoming more “Millennialized” as artists embrace experiential marketing and engage with fans on a more personal level. Coldplay for example is giving concert attendees Xylobands, LED-illuminated wristbands with the hashtag #coldplayfilm to promote their live DVD. Throughout the concert, the bracelets light up and the crowd becomes illuminated. Plus, fans can keep the bracelets after and show their support for the artist! (PSFK)
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