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In a smart marketing move to appeal to Millennials, JetBlue is launching an online game show next week to play into the gamification culture and nostalgia of old game shows while building buzz online and rewarding consumers with vacation packages.

Jun 11 2012

In a smart marketing move to appeal to Millennials, JetBlue is launching an online game show next week to play into the gamification culture and nostalgia of old game shows while building buzz online and rewarding consumers with vacation packages. The show will involve lots of social sites including Buzzfeed, Facebook, Twitter, YouTube, and Viggle to let viewers check-in and earn points. (PSFK)

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