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Here’s a look at the first companies to buy into Tumblr’s new ad format, and they reflect two trends we’re seeing among Millennials: occasional luxury spending (Bottega Veneta was the first client) and the growing popularity of soccer (Adidas is debuting a month-long campaign today).

Here's a look at the first companies to buy into Tumblr's new ad format, and they reflect two trends we're seeing among Millennials: occasional luxury spending (Bottega Veneta was the first client) and the growing popularity of soccer (Adidas is debuting a month-long campaign today). (Ad Age)

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