We’re continuing to hear how beneficial Pinterest is to brands as it leads directly to sales and boosts the online shopping business.

We're continuing to hear how beneficial Pinterest is to brands as it leads directly to sales and boosts the online shopping business. Although it's a niche network, companies from Zappos to Sam's Club can attest to its value and how the site, unlike Facebook, is an invaluable platform for social commerce and common interests. (Digiday)