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Teens make more use of word-of-mouth recommendations than adults do when making purchase decisions; that’s thanks in part to the fact that they have constant, instant communication with friends and family so they can always ask for advice.

May 24 2012

Teens make more use of word-of-mouth recommendations than adults do when making purchase decisions; that's thanks in part to the fact that they have constant, instant communication with friends and family so they can always ask for advice. (MediaPost)