Dunkin' Donuts is using Twitter to launch a new product, which is a smart marketing move to build buzz, reward loyal customers, and encourage fans to interact with the brand and win samples of its new coffee before it hits stores. (MediaPost)
May 22 2012
Dunkin' Donuts is using Twitter to launch a new product, which is a smart marketing move to build buzz, reward loyal customers, and encourage fans to interact with the brand and win samples of its new coffee before it hits stores. (MediaPost)