Marketers need to find better forms of online advertising because banner ads aren’t engaging and aren’t social — which is what today’s Millennial tastemakers want from brands — a lesson that Virgin Mobile has learned through trial and error with partner BuzzFeed.

Marketers need to find better forms of online advertising because banner ads aren't engaging and aren't social — which is what today's Millennial tastemakers want from brands — a lesson that Virgin Mobile has learned through trial and error with partner BuzzFeed. (AdWeek)