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In trying to reach Millennials, brands need to provide entertainment in their commercials and campaigns, or at least a payoff for watching or engaging with an ad.

May 11 2012

In trying to reach Millennials, brands need to provide entertainment in their commercials and campaigns, or at least a payoff for watching or engaging with an ad. If Gen Y is rewarded in this way, they'll in turn reward the company by spreading the word among their friends. (MediaPost)