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To reach out to young Asians, KitKat is encouraging them to take a “social break” from constantly updating their social networks, liking, and retweeting, which many young people actually consider a burden.

May 09 2012

To reach out to young Asians, KitKat is encouraging them to take a “social break” from constantly updating their social networks, liking, and retweeting, which many young people actually consider a burden. (MediaPost)