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Draw Something is opening the doors for marketers to insert words into the game’s lexicon; the NHL was among the first on board, adding terms like goalie and Zamboni, but brands can take it further, asking users to sketch cans of Coca-Cola or a bag of Doritos.

Draw Something is opening the doors for marketers to insert words into the game’s lexicon; the NHL was among the first on board, adding terms like goalie and Zamboni, but brands can take it further, asking users to sketch cans of Coca-Cola or a bag of Doritos. (Ad Age, reg required)

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