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Millennials have an enormous influence on the retail industry and because of that, stores are implementing omni-channel offerings to capture Gen Y’s attention as they shop.

Apr 20 2012

Millennials have an enormous influence on the retail industry and because of that, stores are implementing omni-channel offerings to capture Gen Y’s attention as they shop. Macy’s will soon have virtual mannequins, digital aisles, and cloud computing to help recommend products and implement in-store technology even more. (Daily Mail)