Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

How the World Cup is Winning Over Gen Z—in 3 Stats

PDF

Gen Z has been having a World Cup summer—watching matches, discussing on social media, and maybe converting into full-time soccer fans… 

TL;DR

  • The majority of Gen Z is tuned in to the tournament this summer
  • Social content is the backbone of Gen Z’s World Cup experience
  • This year’s World Cup is creating new soccer (sorry, fútbol!) fans across North America
Over the past few weeks, the 2026 FIFA World Cup has become so much more than a series of soccer matches for Gen Z. Though the way Gen Z watches live sports is incredibly fragmented, the World Cup is capturing the attention of millions simultaneously. Between packed watch parties and viral social media moments, the...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?