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Western Europe

Ronaldo and Messi are Young Europeans’ Favourite Athletes

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YPulse asks young sports mega fans in Europe to reveal their favourite professional athletes and why…

TL;DR

  • Across Europe, “GOATs” Cristiano Ronaldo and Lionel Messi rank among young fans’ top favourite athletes
  • Many young Europeans grew up watching their favourite athletes, creating loyalty and long-standing attachment
  • Beyond skill, fans are drawn to their likable personalities, and even note physical attraction
Sports are a huge part of pop culture for young Europeans. After all, this is the continent where football is basically their unofficial love language. YPulse’s WE Sports and Athletes report shows 75% of 13-39-year-olds say they’re fans (vs 66% in North America), and their engagement goes far beyond  just watching matches. They’re following leagues,...

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