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Young Men’s Skincare & Beauty Habits—in 3 Stats

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Beauty has officially entered young males’ everyday lives—showing up in their daily routines, the content their watching, and the products they’re interested in… 

TL;DR

  • Skincare is something nearly half of young males are doing every day, driven a growing belief that taking care of their skin is basic self-maintenance
  • Many young males are watching skincare tutorials, which help make skincare feel low-pressure and approachable rather than intimidating
  • Interest in makeup for men is growing, often seen as a natural next step after skincare
While “Sephora tweens” may have dominated headlines for years, they’re not the only demo reshaping the beauty industry. Young men are also taking over beauty aisles. In the past two years, YPulse has seenyoung males become fixated on their personal care—whether that meant obsessing over smelling good (hello, “smellmaxxing”!), intentionally leveling up their skincare, researching...

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