YPulse asked Gen Z to tell us the kinds of pop culture they’re excited to see in 2026, but we also know what’s really going to grab their attention. After years of monitoring the memes, celebs, and brands that dominate feeds to analyzing how young audiences engage with award shows, sports events, and media drops, we basically have a crystal ball for this kind of thing. And 2026 is shaping up to be a huge year in pop culture—which brands can plan all year for, if they know what to pay attention to. From blockbuster music performances and highly anticipated movie...
