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What Gen Z is Buying to Celebrate this Holiday Season

The holidays are official here, and Gen Z is ready to get all the seasonal goodies, from holiday pajamas to viral décor …

Written and Edited by the YPulse Editorial Team

Nov 6 2025
North America

KEY TAKEAWAYS

Gen Z is looking forward to shopping seasonal flavors and trying new holiday snacks
They plan on buying holiday PJs and sweats, blending comfort, style, and tradition
They want to buy advent calendars that will feed their love of unboxings and double as social content

Mariah Carey has officially defrosted, and you know what that means—it’s time! Gen Z is gearing up for the holiday season—if they haven’t started celebrating already—planning cozy nights in, festive playlists, and of course, lots of shopping. According to YPulse’s Holiday Shopping Plans report, 80% of teens (13-17) and 86% of young adults (18-24) plan to shop for the holidays this year. And while that definitely includes gifts for friends and family, it also means they’re shopping for themed decorations, festive snacks, and IRL holiday events. Time and time again, YPulse has seen how this gen is happiest to spend...