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What Gen Z is Buying to Celebrate this Holiday Season

The holidays are official here, and Gen Z is ready to get all the seasonal goodies, from holiday pajamas to viral décor … 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z is looking forward to shopping seasonal flavors and trying new holiday snacks
  • They plan on buying holiday PJs and sweats, blending comfort, style, and tradition
  • They want to buy advent calendars that will feed their love of unboxings and double as social content
Mariah Carey has officially defrosted, and you know what that means—it’s time! Gen Z is gearing up for the holiday season—if they haven’t started celebrating already—planning cozy nights in, festive playlists, and of course, lots of shopping. According to YPulse’s Holiday Shopping Plans report, 80% of teens (13-17) and 86% of young adults (18-24) plan to shop for the holidays this year. And while that definitely includes gifts for friends and family, it also means they’re shopping for themed decorations, festive snacks, and IRL holiday events. Time and time again, YPulse has seen how this gen is happiest to spend on what brings them joy. And really, what’s more joyful than the most wonderful time of the year?    We know holiday shopping is already underway online, with Gen Z’s social media feeds full of seasonal trends from Ralph Lauren Christmas aesthetics decor to Home Goods’ fairytale-esque faux tree. And every year, there’s at least one seasonal product or trend that takes over, whether it’s a huge lawn decor...

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