We called it! Back in YPulse’s 2024 Predictions report, we said micro-binging would start eating into Gen Z’s TV time—and now it’s here in full force. YPulse keeps a close eye on what’s trending and how cultural habits evolve, and our experts recently pulled together a wide-spanning 10 Trends to Know trend report for understanding this gen. One trend we dug into is how Gen Z’s watch behavior is changing. From serialized skits to multi-part reality recaps, TikTok is home to mini-series of every kind and they’re keeping young viewers glued to their feeds (even more than they already were). We already know watching traditional cable has become a thing of the past, but now, even streaming platforms have another competitor for not just time, but real shows. YPulse’s latest Media Consumption report shows when it comes to watching TV and content, more teens and young adults now prefer to watch social media content over streaming platforms. YPulse data also shows that 75% of 13-17-year-olds and 65% of 18-24-year-olds...
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