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Gen Z Is Obsessed with TikTok Mini Shows

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From scripted series to street interviews, TikTok is the new TV for Gen Z… 

TL;DR

  • TikTok is home to both casual, homemade clips and big-budget mini-series that are captivating young viewers—even changing streaming
  • They’re watching reality TV, true crime, scripted, and dating content in short, addictive bursts
  • Instead of relying on traditional ads, brands can lean in by creating their own bingeable content or tapping into the creators making them
We called it! Back in YPulse’s 2024 Predictions report, we said micro-binging would start eating into Gen Z’s TV time—and now it’s here in full force. YPulse keeps a close eye on what’s trending and how cultural habits evolve, and our experts recently pulled together a wide-spanning 10 Trends to Know trend report for understanding...

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