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The Top 10 Coolest Brands This School Year—According to Students

Students are getting ready for back to school, and they already know which brands will be the coolest to have this year…

Written and Edited by the YPulse Editorial Team

Aug 25 2025
North America

KEY TAKEAWAYS

Back to school season isn’t just about classroom supplies—students want to show up with what they think are the coolest clothing and tech brands
Athleisure brands top their list (Nike, Adidas, Lululemon, Jordan, and Under Armour), as students refresh their wardrobes for the new year, and already love and live in these brands
Apple also makes the coolest for school list, with some students feeling new devices are essential for starting the new year

Back to school season isn’t just about the ‘fit for the first day of class—it’s a full reset moment for students. It’s how they refresh their closest, upgrade their tech, and define their identity for the year ahead. YPulse’s Back to School Shopping report shows 78% of middle and high school student and college student BTS shoppers agree, “I try new products / brands when back to school shopping.” And while school supplies are still on the list, students care just as much—if not more—about the things they and their peers consider the “coolest” to have this year. For young...