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The Top 10 Coolest Brands This School Year—According to Students

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Students are getting ready for back to school, and they already know which brands will be the coolest to have this year… 

TL;DR

  • Back to school season isn’t just about classroom supplies—students want to show up with what they think are the coolest clothing and tech brands
  • Athleisure brands top their list (Nike, Adidas, Lululemon, Jordan, and Under Armour), as students refresh their wardrobes for the new year, and already love and live in these brands
  • Apple also makes the coolest for school list, with some students feeling new devices are essential for starting the new year
Back to school season isn’t just about the ‘fit for the first day of class—it’s a full reset moment for students. It’s how they refresh their closest, upgrade their tech, and define their identity for the year ahead. YPulse’s Back to School Shopping report shows 78% of middle and high school student and college student...

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