Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Who Are Gen Z and Millennials’ Favorite Musicians?

PDF

Gen Z’s favorite musicians are current chart-toppers, while Millennials are staying loyal to the artists that defined their own youth…

TL;DR

  • Music fandom is fragmented, but Gen Z and Millennials’ top favorite artists largely reflect the musicians who are most popular from their own generation
  • For Gen Z, today’s chart-toppers like Ariana Grande and NBA YoungBoy dominate their favorites list
  • For Millennials, it’s the artists from their childhood and teen years—like Eminem and Michael Jackson—that rank highest
YPulse knows young people’s love for music runs deep—and it’s not just about listening, it’s about living it. They’re hopping on planes for in-person concerts, packing into music festivals, and curating playlists like they’re personal soundtracks. And at the end of the year, they’re proudly sharing their Spotify Wrapped or Apple Music Replay like badges...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?