Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

Where Does European Gen Z Want to See Brands in Games?

PDF

While some brands build their own exclusive virtual worlds, young players really want to see them in existing games…

TL;DR

  • For Gen Z, brands are definitely invited to the gaming party—as long as they play it smart
  • They prefer when brands add to the games they’re already playing over creating an original one
  • If a brand is going to create their own game or virtual world, make sure it’s worth Gen Z’s time and a reason to keep coming back
There’s a reason YPulse has been saying  for years that the future of marketing is inside video games. Young consumers are bombarded with ads constantly—on streaming services, social media platforms, podcasts and beyond. And most of the time, they’re scrolling by or ignoring them without even noticing. It’s the norm for them to tune-out of...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?