AI is more than just a homework helper or search engine for Gen Z—it’s already become a trusted guide for daily life. From relationship questions to budgeting tips, teens and young adults are using tools like ChatGPT as digital confidants for the questions they might not feel comfortable bringing up with friends or family. This trend hasn’t gone unnoticed by brands either, as platforms are beginning to embrace their new roles as advisors and non-tech brands find ways to work a helpful bot into their product. Tinder, for example, has rolled out AI conversation prompts to help users communicate more thoughtfully, while L’Oréal’s “Beauty Genius” AI gives young consumers personalized skincare, haircare, and makeup advice. These updates aren’t just upgrades—they’re proof that AI is now meeting Gen Z’s emotional, social, and practical needs. According to YPulse’s AI (Artificial Intelligence) report, 77% of 13-17-year-olds and 84% of 18-24-year-olds have used an AI chatbot. And YPulse data shows 59% of teens and 65% of young adults have referred to AI for...
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