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The Rise and Fall of #SkinnyTok on The Viral List

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The return to extreme thinness with #SkinnyTok, a cringey Cher and Future Gap ad from 2017, and college students sharing Black Boy Joy are going viral…

TL;DR

  • Gen Z is parodying an old, awkward Gap commercial featuring Cher and Future singing “Everyday People”
  • #SkinnyTok made being super skinny trendy again with tons of extreme weight loss content, but has now been banned on TikTok worldwide
  • A group of young Black boys went viral for joyfully trying new activities across New York City, flipping stereotypes and spreading positivity
Being skinny is “trendy” again, thanks in part to now-banned hashtag #SkinnyTok   #SkinnyTok content—a now-banned hashtag—recently became a viral hub on social media for glorifying thinness as the ultimate health and aesthetic goal, led mostly by young, female creators. At first glance, it could look like a standard weight-loss community tag, but scroll a little...

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