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Which Social Platform Does Gen Z Spend the Most Time On?

Gen Z is spending hours daily on social media—but some platforms are getting a much bigger slice of that screen time than others…

Written and Edited by the YPulse Editorial Team

May 29 2025
North America

KEY TAKEAWAYS

Gen Z spends over four hours a day on social media, and is dividing that up among several platforms
Video platforms are the ones Gen Z spends the most time on each week
Teens spend a lot of time on messaging apps like Snapchat because it keeps them connected

Social media isn’t just part of Gen Z’s day—it is their day. According to YPulse’s biannual Social Media Monitor, Gen Z is active on six different platforms daily, on average. And they’re obviously not just spending a quick few minutes on them—YPulse’s Social Media Behavior report shows teens and young adults spend more than four hours a day on social media. Over the course of a week, that adds up fast (up to 28 hours a week, by their own estimates!). With that kind of commitment, it’s no wonder YPulse’s Media Consumption data shows Gen Z’s logging more video screen...