Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Which Social Platform Does Gen Z Spend the Most Time On?

PDF

Gen Z is spending hours daily on social media—but some platforms are getting a much bigger slice of that screen time than others…

TL;DR

  • Gen Z spends over four hours a day on social media, and is dividing that up among several platforms
  • Video platforms are the ones Gen Z spends the most time on each week
  • Teens spend a lot of time on messaging apps like Snapchat because it keeps them connected
Social media isn’t just part of Gen Z’s day—it is their day. According to YPulse’s biannual Social Media Monitor, Gen Z is active on six different platforms daily, on average. And they’re obviously not just spending a quick few minutes on them—YPulse’s Social Media Behavior report shows teens and young adults spend more than four...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?