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Western Europe

The Top 10 Ways European Gen Z Wants to See Brands in Video Games

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Brands can create the perfect virtual activations if they know which types of gaming marketing European Gen Z is most interested in…

TL;DR

  • European Gen Z most want brands to create rewards and discounts that they can unlock in video games
  • This gen loves expressing themselves through virtual avatars, and wants brands to offer them skins and accessories
  • Gen Z is interested in branded experiences, too—think challenges, quests, and events
Gaming is such an integral part of Gen Z’s lives that brands simply cannot miss out on their involvement in video games. And while some brands might find it daunting to launch marketing campaigns in video games, the truth is that young consumers genuinely welcome brands’ involvement. YPulse’s data shows that 57% of European 13-24-year-olds...

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