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Young People of Color Are Fueling Viral Food Trends

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Gen Z people of color are big foodies and these are the viral food trends they’re feeding into the hype for…

TL;DR

  • Young people of color are into foodie culture and trends more than their White, non-Hispanic peers
  • They’re more likely to try viral food trends inspired by global flavors including seafood boils, instant ramen carbonara, and candied fruit
  • Whether cucumber salads or “girl dinners,” young POC love trying food trends that are snackable
Most young people consider themselves adventurous eaters, open to trying bold new flavors or the latest product drop from brands they already love—but young people of color (POC) take it even further. YPulse’s Food Shopping and Trends report shows this demo is more likely to be tapped into foodie culture and trends than their White...

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