Most young people consider themselves adventurous eaters, open to trying bold new flavors or the latest product drop from brands they already love—but young people of color (POC) take it even further. YPulse’s Food Shopping and Trends report shows this demo is more likely to be tapped into foodie culture and trends than their White / non-Hispanic (WNH) peers. A big part of that may be because many viral food trends young consumers are seeing online are simply international or cultural foods that aren’t common where they’re from, which may be why they resonate even more with young POC. Either way, young people of color are getting inspired by social media to try new food experiences, whether it’s showing off their “pre-dinner pickle plates” on social media or turning their favorite snacks into accessories. For brands hoping to win their engagement on socials, staying sharp on what’s trending can be everything to POC—even if it’s the most niche, hyper-specific dish. After all, our data shows 79% of young POC...
- Article
