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Western Europe

Gen Z’s Top 10 Favorite Athletes in the U.K., France, Germany, Spain, and Italy

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European Gen Z’s favorite athletes are highly influenced by their local sports culture… 

TL;DR

  • Most of Gen Z’s favorite athletes are football players, with Lionel Messi and Cristiano Ronaldo at the top
  • European Gen Z mostly name athletes from their home country as their favorite
  • But they also name iconic American athletes as their favorites, like Simone Biles and LeBron James
Sports are a massive part of pop culture for young people in Europe; 75% consider themselves sports fans, and they’re not just engaging through the games alone. Data from YPulse’s WE Sports and Athletes report shows that 45% of European 13-24-year-olds watch sports highlights on social media, and it’s also the top place where they...

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